I have been on the forefront of the consumer electronics industry for over 7 years, covering design and development, marketing and sales. I design and produce innovative and functional user experiences for retail and online channels; B2B and B2C. Though out my career, I worked with big box retailers and clients in US and Europe and factories in the Guangdong region in China. I am self-motivated, independent, a problem solver and savvy in negotiating deals and running projects with vendors and clients.
I have a passion for
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Visual Communication
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Digital Marketing
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Storyboard Creation
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Product Management
Huiqian Chen Design and Marketing Strategist
EXPERIENCE
Nov 2017- Jan 2017
Branding and Web Design
Remastering Music
Singapore
Freelance design for audio brand; Remastering Music.
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Logo creation
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Web design and photography
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Product positioning and branding
Sep 2009 - Nov 2017
Wow Technologies (Singapore) Pte Ltd
Posting in Shenzhen, China
Marketing and Design Manager
Jan 2015 - Nov 2017
Successfully launched 4 new products in the US, with press mentions, interactive content designs and develop a new level of customer happiness for Nakamichi-USA, becoming the best-selling sound bar on Amazon.
https://www.nakamichi-usa.com/
https://www.helpdesk.nakamichi-usa.com/
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Innovating our practices through mapping of the customer journey.
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Implemented strategies that improved customer communication, word-of-mouth, customer mentions and establishing brand ambassadors.
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Developed numerous interactive marketing content for websites, FAQ sites, Kickstarter and social media campaigns, email marketing, feature videos and in-store retail spaces.
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Improved team accountability and brand ownership by establishing key metrics on exposure, reputation, sales and brand benchmarking.
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Designed pitch presentations to big box retailers and press materials.
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Oversee the efficient use of project budgets on the design and production of all packaging elements, POP displayers, peripheral designs, photography and video works.
Sales and Product Manager
Jul 2013 - Dec 2014
Managed the mobile accessories portfolio with an annual sales revenue of USD 7 million.
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Worked directly with key buyers in Sears and Kmart (USA) for seasonal promotions, product SKUs, store visibility, and coordinating in-store dates.
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Sourced for suppliers and oversee the production with over 10 factories at a time.
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Enforcing production schedules and quality control and assurance.
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Created brand logos, packagings, CMF, corrugate displayers and optimized packing solutions.
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Managed a team of 5 to coordinate production, sourcing and design.
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Designed the exhibition booth at the Consumer Electronics Show (Las Vegas) and Super Mobility Exhibition (Las Vegas)
Graphic and Product Design Manager
Feb 2011 - Jun 2013
Managed a team of product and graphic designers, on R&D and production of new products.
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Supervised the production of prototypes, samples for evaluation.
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Supervised the assessment of packaging materials for quality and accuracy in the design.
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Created and implemented graphical UI for eBooks.
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Designed the book scanner in collaboration with Numark.
Product Designer
Sep 2009 - Jan 2012
Posted to Shenzhen, China to join the factory’s R&D team developing film/photo scanner products.
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Developed Mood Boards for personal and project inspiration
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Sketched and created 3D CADs for evaluation by internal members and customers.
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Worked closely with mechanical and software engineers to evaluate designs for production.
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Created production instructions for print, color, material and finishing of products.
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Improved designs and prototypes for efficient assembly and production processes.
Aug 2008- Aug 2009
Intern
Design Incubation Centre (NUS)
Singapore
Assisted a product lead designer to conceptualize and develop video and sensory interactive products and products for children's play. We used exploratory methods to create blue-sky concepts, with tools such as speed sketching, word associations, user observations and mind-mapping before creating scaled down mockups to visualize the concepts and develop them into full scale prototypes for usability testing.
STRENGTHS
Branding Strategy
Product Management
POP Displayers and Packaging Design
Sketching, 3D Cads, Rendering and Prototyping
Graphic and Video Content Creation
Procurement and Sourcing
Designing launch and brand strategies.
Managing product P&L, positioning and product line up.
Designing graphics, content and structural toughness of the packaging
Research and establish product positioning, price points, value adds, target segments and conceptualizing through sketches, 2D/3D rendering and mockups.
Sketching and conceptualizing stories and interactive content for online and retail presence.
Balancing production with quality control and delivery.
TECHNICAL SKILLS
2D Software
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Photoshop
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Illustrator
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After Effects
Web Design
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DreamWeaver (Basic)
3D Software
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Keyshot
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Rhinoceros
Office
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Powerpoint, Excel, Word
LANGUAGE
Written and Spoken
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English
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Mandarin
EDUCATION
2004-2008
National University of Singapore, Industrial Design (Bachelor of Arts) Hons
2007 (6 Months)
Exchange student at Technical University of Delft, Netherlands (Industrial Design)
6 months student exchange on interactive and user centered design education.