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I have been on the forefront of the consumer electronics industry for over 7 years, covering design and development, marketing and sales. I design and produce innovative and functional user experiences for retail and online channels; B2B and B2C. Though out my career, I worked with big box retailers and clients in US and Europe and factories in the Guangdong region in China. I am self-motivated, independent, a problem solver and savvy in negotiating deals and running projects with vendors and clients.
I have a passion for
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Visual Communication
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Digital Marketing
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Storyboard Creation
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Product Management
Huiqian Chen Design and Marketing Strategist
A selection of projects and works in
visual/retail design, digital marketing and storyboarding.
Nakamichi-USA
Shockwafe Pro 7.1Ch Surround Sound Bar
Shockwafe is a new series of sound bars, released to the US market mid of 2016. It is the industry's first 7.1Ch sound bar with side-firing tweeters. As the first of a multi-series product category, my priority is to increase traffic to the product landing page and amazon, to be the best-in-class customer happiness service and ranking top 10 on organic searchs, with the use of social media, emailers, SEO and a system of metrics and KPIs.
www.nakamichi-usa.com
nakamichi
SURROUND SOUND
HOME THEATER EXPERIENCE
VIDEO PRODUCTION
Feature videos and How-To videos.
VISUAL COMMUNICATION
created for brochures, social media, market place listings and how-to guides
Aegis
Aegis Acoustics / Nakamichi Edge
World's Safest High Performance Headphones
Headphones designed to protect your hearing. With a revolutionary product positioning, the idea was launched as a kickstarter campaign, achieving over 400% of the funded goal and over 30 media coverage. Through the project, the team won the CES 2016 best innovation award and our backers became our beta-testing community, whose feedback prepared us for Aegis 2.0. The challenge I had was press outreach and the planning and preparation of launching a successful 40 day campaign.
www.aegisacoustics.com
2015 - Kickstarter campaign
2017 - Indiegogo campaign
the AEGIS experience
VIDEO PRODUCTION
Retail displayer video
VISUAL COMMUNICATION
Kickstarter campaign and social media
ui
UI/UX
Music EQ Control App, Website Design, e-ink interface
This is the first Nakamichi headphones app that is made for Bluetooth headphones and speakers, to show case the power in Nakamichi's unique audio tuning. It took a total of 3 months to conceptualize and be ready for launch on the app store. I was designing the interaction with the app and making sure that it was usable on different platforms.
retail
B2B/B2C Design
Packaging, In-Store Displayer and CES exhibition booth design
Designing for retail and production. Criteries that I worked included price point, delivery and segments of customers are taken into consideration while designing the end product.
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